In the early 20th century, one of the most interesting pages on Portuguese wine was created, the wine that was to become a much envied icon but which was always intentionally kept out of the limelight. Its creator, Alexandre de Almeida, adopted the concept of linking luxury hotels to a winery with their own wine. If we look back, ever since the first harvests we realised the importance of this icon that was served to kings, queens and heads of state, as proven by menus, proudly kept at the Hotel Palace Bussaco. Bussaco wines were just that: objects of culture limited to very restricted circles, the elite. Their fantastic and noble labels still bear the symbol of their nobility to this day and age.