Ponche Iris A Lousanense
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In 1940, the liquor factory A Lousanense, producer of many historical liqueurs including the famous Licor Beirão, is put on sale and José Carranca Redondo - the true father of Licor Beirão - seizes the opportunity to make an ultimatum to the woman for whom he was passionate and daughter of factory owners: "If you marry me, Maria, I buy the liquor factory." She accepted and was born the company J. Carranca Redondo, Lda. José Redondo, José Carranca Redondo's son, since the death of his father, has been the guardian of History and brand values. It views the company as an element of the family that has to be preserved and passed on to the next generation and, therefore, decided to listen to the younger generation - the positions of CEO and CFO of J. Carranca Redondo, Lda are two of the four children - recognizing that the development of the factory and the business to them is due. So that the 10 grandchildren already have something to do in business: all the free time they have is spent on the farm doing small tasks for the grandfather who, in the end, gives them a reward.