MUNDUS VINI was founded by Meininger Verlag and has been one of the most important wine competitions in the world. The target of the competition is to promote quality and the marketing of the wines entered. The awards are intended to offer producers, wine-growers, importers and consumers a forum which, firstly, permits a comparison of wines and offers valuable help with decision-making and orientation when buying wine and, secondly, reaches a wide public. While welcomed by wine customers as a helpful orientation aid, awards provide producers with recognition of their hard work. They can measure their own standard of performance in international competition and the awards they win permit prestigious labelling of the successful products for marketing.
